Facebook: Vier Gründe warum Leute nicht davon loskommen

Forscher an der Cornell Universität haben mal untersucht, was Leute dazu veranlasst immer wieder zu Facebook zurückzukommen. Folgende vier Gründe werden genannt:

Perceived addiction: Those who feel that Facebook is addictive or habitual were more likely to return. One participant described this habitual aspect by saying, “In the first ten days, whenever I opened up an internet browser, my fingers would automatically go to ‘f’.“

Privacy and surveillance: Users who felt their Facebook activity was being monitored were less likely to revert, while those who use Facebook largely to manage how other people think of them are more likely to log back in.

Subjective mood: In a good mood? You’re less likely to renege on your pledge to stay off Facebook.

Other social media: The group found that Facebook users were less likely to log back in if they had other social media outlets. Interestingly, those who reflected on the appropriate role for technology in their social lives were more likely to revert. In many of these cases, people returned to Facebook but altered their use, for example uninstalling the app from their phones, reducing their number of friends, or limiting the amount of time spent on the platform.

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